Author: Alesi

I'm a marketer and psychologist student by love and trade. I've always been fascinated by how a simple phrase here, a perfectly arranged item there, or an item goes from practically nothing to a commodity. In other words, I study the science of our minds along with what drives trade and economy.

Transparency Report, Oct. 2015

As part of our ongoing efforts to be transparent with our clients and the world, we decided to publish a monthly transparency report. This information shows the financials of Insanitek. The goal is to be open and honest about the money flow of a bootstrapped science incubator. Financial Transparency This month was a poor month for Insanitek. …

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Psychology, colour, branding, and you

Branding and picking a colour theme are two of the hardest things to do with a business venture. The brand is what customers can identify with you with at a glance, and the colours often evoke a feeling and help with the recognition. So, it’s quite understandable that many times the first questions a  new …

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Starting a business on a shoe-string working poor budget {Financial Friday$)

We know it’s possible because Insanitek is proof. Grace, our CEO and founder, wrote a wonderful post on what she’s gone through to get this far. However, she’s not the only one making that leap of faith with no money. Forbes shows that it’s also a trend that’s on the upswing with a demonstration of 20 …

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Deep Dyve

For those of us that do a lot of research and writing for technical companies, it’s useful to have access to academic journals. However, subscriptions to academic journals cost a small fortune. (Coincidentally, it’s also the reason we try to post all the links to free journals we come across.) How, then, can you elevate …

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