Tag: marketing

The Role of SciComm in Your Science Business

In every business marketing is a priority. Every. Business. That includes your science gig. It doesn’t matter if you’re selling an environmental clean up service, engineering a product, building a specialised software programme, or any other applied science. Marketing is about communication, and you need it to not only explain to people what you do, …

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PR for the modern scientist

With recent fiscal challenges and public misunderstandings about science, the Acting Director of the National Science Foundation, Cora Marrett, pleaded the case for scientists to begin speaking out and doing some public relations about their research. The idea is that when we inform the public about our research and how it is useful, the resistance …

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Psychology, colour, branding, and you

Branding and picking a colour theme are two of the hardest things to do with a business venture. The brand is what customers can identify with you with at a glance, and the colours often evoke a feeling and help with the recognition. So, it’s quite understandable that many times the first questions a  new …

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