In every business marketing is a priority. Every. Business. That includes your science gig. It doesn’t matter if you’re selling an environmental clean up service, engineering a product, building a specialised software programme, or any other applied science. Marketing is about communication, and you need it to not only explain to people what you do, …
Editor’s note: This post has been updated and broken links removed. Please see our policy on broken hyperlinks for more. With recent fiscal challenges and public misunderstandings about science, the Acting Director of the National Science Foundation, Cora Marrett, pleaded the case for scientists to begin speaking out and doing some public relations about their research. The …
Editor’s note: This post has been updated and broken links removed. Please see our policy on broken hyperlinks for more. Branding and picking a colour theme are two of the hardest things to do with a business venture. The brand is what customers can identify with you with at a glance, and the colours often evoke a …