This is a new one for me, but I have had a lot of requests over the years to keep an eye out for this or that on sale from the products and services we use. If this is something you’ve been wanting, here you go. Here’s a list of classes, products, and services we’ve …
Category: Marketing
Finding Beauty in Science
Humans love beautiful things. There is just something about the concept of beauty that draws our eyes, captures our minds and hearts. The public perception of sciences doesn’t usually include the beauty we scientists see in our work. This past month I was able to participate in two science fairs. The feedback that the public …
Ask by Ryan Levesque [Resource Review]
Ask : The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level by Ryan Levesque My rating: 3 of 5 stars Ask, as it should go without saying, is a marketing book. Not only is about marketing, but it’s also …
A New Look Grant Cycles Using PageRank Systems
Grant cycles are, for the most part, a bane of a researcher’s existence. We spend countless wasted hours writing, editing, submitting, reviewing, and hoping for funding. Associate Professor Johan Bollen at Indiana University’s School of Informatics and his colleagues have come up with an interesting supplement to the traditional peer-review system that can streamline the …
Broader Impacts from the Public Perspective
Last week we talked about the potential in crowdfunding your research, and there is even some consideration to take here with the bigger picture. Crowdfunding not only gets some of that much-needed financing, but it also helps the broader impacts of your research. While this is a pretty sweet idea, there is one flaw with …
Psychology, colour, branding, and you
Editor’s note: This post has been updated and broken links removed. Please see our policy on broken hyperlinks for more. Branding and picking a colour theme are two of the hardest things to do with a business venture. The brand is what customers can identify with you with at a glance, and the colours often evoke a …