Category: Marketing

Finding Beauty in Science

Humans love beautiful things. There is just something about the concept of beauty that draws our eyes, captures our minds and hearts. The public perception of sciences doesn’t usually include the beauty we scientists see in our work. This past month I was able to participate in two science fairs. The feedback that the public …

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A New Look Grant Cycles Using PageRank Systems

Grant cycles are, for the most part, a bane of a researcher’s existence. We spend countless wasted hours writing, editing, submitting, reviewing, and hoping for funding. Associate Professor Johan Bollen at Indiana University’s School of Informatics and his colleagues have come up with an interesting supplement to the traditional peer-review system that can streamline the …

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Psychology, colour, branding, and you

Editor’s note: This post has been updated and broken links removed. Please see our policy on broken hyperlinks for more. Branding and picking a colour theme are two of the hardest things to do with a business venture. The brand is what customers can identify with you with at a glance, and the colours often evoke a …

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