In just 60 years, the microwave oven morphed from a $5,000 refrigerator-sized model used mostly in restaurants to a countertop-sized model so affordable it’s found in about 90% of kitchens nationwide. It’s not just the price tag that’s improved as microwaveable foods once known for high sodium and low nutritional value now include healthier options …
Author: Prentice, the Science Platypus
Prentice is the mascot of Insanitek.
Why a platypus? Well, why not? It's unusual, somewhat crazy, and evolution pretty much smashed a bunch of concepts together and said, "Try that."
Study Reveals Consequences of Concussions Among Teens
Teens Who Have had Traumatic Brain Injury Have Higher Rates of Suicide Attempts, Being Bulied and High-Risk Behavior Given the prominent headlines about the National Football League and the devastating effects of sports-related concussions, we at Insanitek were intrigued to learn about a recent study that provides the first population-based evidence demonstrating the extent of …
Psychology, colour, branding, and you
Editor’s note: This post has been updated and broken links removed. Please see our policy on broken hyperlinks for more. Branding and picking a colour theme are two of the hardest things to do with a business venture. The brand is what customers can identify with you with at a glance, and the colours often evoke a …
Thermodynamics of Love by Andrés Flórez
This post has been cross posted with permission from Science and Salsa: The Salsa of Life by Andrés Flórez This was one of my first notes and I would like to share it with you. The basic idea was to show how love can be interpreted in terms of energy consumption and how these can affect …
Starting a business on a shoe-string working poor budget {Financial Friday$)
We know it’s possible because Insanitek is proof. Grace, our CEO and founder, wrote a wonderful post on what she’s gone through to get this far. However, she’s not the only one making that leap of faith with no money. Forbes shows that it’s also a trend that’s on the upswing with a demonstration of 20 …
Stacey Trock, the mastermind behind the cuteness
I’m sure you’ve seen the insane cuteness of the amigurumi plushies (also known as crocheted softies) hanging around the Insanitek store. Come one, I know you’ve at least seen Keiran the Beaver:
Deep Dyve
For those of us that do a lot of research and writing for technical companies, it’s useful to have access to academic journals. However, subscriptions to academic journals cost a small fortune. (Coincidentally, it’s also the reason we try to post all the links to free journals we come across.) How, then, can you elevate …
Financial Friday– Business pitches to venture capalists
Eventually you’re going to have to pitch your business idea at someone. It’s not easy to do this, and you’re likely going to have to keep trying, refining your pitch every time. To make matters worse, you’re likely going to have to do the infamous “elevator pitch”, which means you have to convince them to …