Author: Prentice, the Science Platypus

Prentice is the mascot of Insanitek.

Why a platypus? Well, why not? It's unusual, somewhat crazy, and evolution pretty much smashed a bunch of concepts together and said, "Try that."

The Fluke Nuke: History of The Microwave Oven

In just 60 years, the microwave oven morphed from a $5,000 refrigerator-sized model used mostly in restaurants to a countertop-sized model so affordable it’s found in about 90% of kitchens nationwide. It’s not just the price tag that’s improved as microwaveable foods once known for high sodium and low nutritional value now include healthier options …

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Study Reveals Consequences of Concussions Among Teens

Teens Who Have had Traumatic Brain Injury Have Higher Rates of Suicide Attempts, Being Bulied and High-Risk Behavior Given the prominent headlines about the National Football League and the devastating effects of sports-related concussions, we at Insanitek were intrigued to learn about a recent study that provides the first population-based evidence demonstrating the extent of …

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Psychology, colour, branding, and you

Editor’s note: This post has been updated and broken links removed. Please see our policy on broken hyperlinks for more. Branding and picking a colour theme are two of the hardest things to do with a business venture. The brand is what customers can identify with you with at a glance, and the colours often evoke a …

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Starting a business on a shoe-string working poor budget {Financial Friday$)

We know it’s possible because Insanitek is proof. Grace, our CEO and founder, wrote a wonderful post on what she’s gone through to get this far. However, she’s not the only one making that leap of faith with no money. Forbes shows that it’s also a trend that’s on the upswing with a demonstration of 20 …

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