In every business marketing is a priority. Every. Business. That includes your science gig. It doesn’t matter if you’re selling an environmental clean up service, engineering a product, building a specialised software programme, or any other applied science. Marketing is about communication, and you need it to not only explain to people what you do, …
Hundreds of papers. That’s how many papers I had to write through my academic career. There were at least 5 per class, and each one required reading, summarising, synthesising, and citing countless pieces of work. 5 classes per semester, 2 semesters per year, and 9 years of education. After the first semester I was desperate …
Bismuth crystals. They are majestic and beautiful looking structures, and since bismuth melts at 520°F, it can even be made at home — if you have stainless steel pot you don’t mind sacrificing for science. All you need for this is a stove, a stainless steel pot, and a stainless steel spatula. Take a look …
Humans love beautiful things. There is just something about the concept of beauty that draws our eyes, captures our minds and hearts. The public perception of sciences doesn’t usually include the beauty we scientists see in our work. This past month I was able to participate in two science fairs. The feedback that the public …
It was 1966, and an idealistic group of doctors thought there was a better way to both teach and learn medicine. These were the founding fathers of McMasters Medical School and Problem-Based Learning (PBL) . The goals of the McMaster’s programme were to focus on the individual rather than rote memorization and regurgitation of facts. …
We here at Insanitek value the pleasure and passion behind gaining knowledge. We don’t think life should be about stuffing information into your head for a test, while skipping over the purpose of the information. That’s why we made this apprenticeship firm. It’s also why we strive to tie every lesson into a project. The …
For athletes participating in many sports, the ability to jump higher could be the difference between getting a lot of playing time and sitting the bench. Jumping, from a physics standpoint, is more complex than these athletes realize. The action combines energy, inertia, mass, and momentum, with physiological and biomechanical factors. Understanding the science that …
Before geologist and oceanographer, Marie Tharp, proved them wrong, most scientists believed the ocean’s floor was a smooth, flat, unimpressive expanse. But in 1952, Tharp, a brilliant geologist who had been relocated to a cramped basement office in New York City, because of the superstition that women bring bad luck at sea, she was not …
Before you run your next mile, think about what it might be doing to your brain. As it turns out, physical activity may be benefiting your overall cognitive ability, according to new research. A group of scientists recently reviewed data from dozens of studies on older adults. They discovered that those who exercised an average …
Welcome! Let me be the first to congratulate you on joining the Street Turtle Rescue Squad. The Street Turtle Rescue Squad, or STRS, is an elite team of wildlife rescue personnel completely and solely dedicated to serving the turtle population in your neighborhood. Our work is vital. Without the heroic efforts of the Street Turtle …